Hai un buon profumo
, by VIANO AUTOMOTIVE, 1 min reading time
Type 01 Car Diffuser Launch Campaign
Translation: {You Smell Nice}
A quiet bathroom. The routine of getting ready. A message on his phone,
Can’t wait to see you.
Then the interruption.
The bottle slipped. Glass hit the floor.
The scent for the day was gone.
There was no time to replace it. No second option waiting on the shelf.
So he left anyway, carrying the thought of a broken ritual into the drive ahead.
When the door closed and the engine started, something changed.
The car filled with a presence that didn’t come from a bottle.
Subtle. Even. Controlled.
The kind of scent that doesn’t announce itself, but stays with you.
Type 01 works quietly in the background , designed to activate as the drive begins, delivering a consistent fragrance experience throughout the journey. Crafted with solid materials and inspired by fine perfumery, it’s built to last, not to interrupt.
No excess. No distractions. Just a refined atmosphere, shaped by motion.
By the time he arrived, the moment had already settled into place.
She stepped into the car, paused, and smiled.
“Hai un buon profumo.” - [You smell so nice]
He looked down. Not at a bottle.
At the diffuser still calm, still present.
“I guess I smell nice.”
They drove on.
Lunch waited on a rooftop.
The moment remained intact.
Because sometimes, luxury isn’t what you apply before you leave.
It’s what stays with you along the way.
VIANO, Luxury Automotive Technology. Designed in London.